With the Act on Greenland Self-Government, implemented in 2009, a completely new framework was set for the relationship between Denmark, Greenland and the Faroe Islands. The three countries are henceforth perceived as equal parts of the Kingdom of Denmark. However, the Danish state still stands at the top. The presentation demonstrates how an economy of emotions is linked to the financial relations between Denmark and Greenland, which have their roots in colonial hierarchies and notions of 'civilisation', 'race' and 'culture'. Greenlanders therefore dream of a 'Stunde Null', a Zero Hour or new beginning in Greenlandic history, and strive for political and economic independence from Denmark. This includes a strong branding effort to promote the image of Greenland as an attractive destination for business investment and tourism. However, this requires a readiness for change in the population, which can prove to be just as far-reaching as the change to modernity and urbanity that took place after the incorporation into Denmark in 1953.