I was never in it for the money: Media narratives of celebrity chefs and the gastro-capitalist social entrepreneur
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I was never in it for the money : Media narratives of celebrity chefs and the gastro-capitalist social entrepreneur. / Müller, Anders Riel; Sørensen, Bo Ærenlund.
I: European Journal of Cultural Studies, Bind 25, Nr. 5, 2022, s. 1377–1394.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - I was never in it for the money
T2 - Media narratives of celebrity chefs and the gastro-capitalist social entrepreneur
AU - Müller, Anders Riel
AU - Sørensen, Bo Ærenlund
N1 - Publisher Copyright: © The Author(s) 2022.
PY - 2022
Y1 - 2022
N2 - This article critically interrogates media coverage of Claus Meyer, Danish gastro-entrepreneur, founder of New Nordic Cuisine, and co-founder of the restaurant noma. The article analyzes how the Danish press has constructed Meyer as an exemplary social entrepreneur on a mission to take on established agro-industrial interests and change the ways we produce and consume food. We argue that uncritical media narratives, that positioned Claus Meyer as the little man who successfully took on the establishment, in fact helped to produce brand value for his company in part by glossing over his close ties to state and corporate interests as well as Meyer’s quite conventional business practices. The media’s portrayal of Meyer as an entrepreneur on a social mission constitutes an uncritical celebration of the social entrepreneur and the marketization of society.
AB - This article critically interrogates media coverage of Claus Meyer, Danish gastro-entrepreneur, founder of New Nordic Cuisine, and co-founder of the restaurant noma. The article analyzes how the Danish press has constructed Meyer as an exemplary social entrepreneur on a mission to take on established agro-industrial interests and change the ways we produce and consume food. We argue that uncritical media narratives, that positioned Claus Meyer as the little man who successfully took on the establishment, in fact helped to produce brand value for his company in part by glossing over his close ties to state and corporate interests as well as Meyer’s quite conventional business practices. The media’s portrayal of Meyer as an entrepreneur on a social mission constitutes an uncritical celebration of the social entrepreneur and the marketization of society.
KW - marketization
KW - Media
KW - New Nordic Cuisine
KW - social entrepreneurship
KW - spiritualism
U2 - 10.1177/13675494221081547
DO - 10.1177/13675494221081547
M3 - Journal article
AN - SCOPUS:85126729014
VL - 25
SP - 1377
EP - 1394
JO - European Journal of Cultural Studies
JF - European Journal of Cultural Studies
SN - 1367-5494
IS - 5
ER -
ID: 309088373